Matej Lančarič
Pixelfederation Head of Mobile Marketing
Let me just briefly introduce myself, I am mobile marketing enthusiast & I work as a Head of Mobile Marketing at game dev company Pixel Federation, responsible for planning of soft and global marketing launch for our games. My day to day job is also launch, scale and daily management of mobile user acquisition campaigns across free and paid channels: Facebook, Google Adwords & Ad Networks.
• 4 years of experience managing Facebook campaigns • Blend of creativity and metrics-driven approach to problem solving • Expertise in marketing mobile with good understanding of tracking and analytics • Experience managing substantially large marketing budgets • Passion for mobile games
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