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Welcome to the devcom 2017 schedule 
including devcom developer conference, RESPAWN - Gathering of Game Developers, devcom Master Classes & Tutorials, devcom Summits and the gamescom Business & Public Keynotes!

Please find all speakers (including keynotes, master classes, summits and tutorial speakers) on the left hand tab "devcom: All Speakers"

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Monday, August 21 • 16:00 - 17:00
Launching Diggy’s Adventure on Mobile - Champions of Mobile [in Co-Op with Nordic Game Conference]

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Long story short, Pixel Federation tripled DAU and monthly revenues after launching Diggy’s Adventure for iOS and Android. We spent one million EUR a month on paid user acquisition during the global launch, and made over five million EUR in less than three months. Cool, right? But why should you care? Because not every game in the App Store is a hit. Diggy is our mobile “hit”, but in terms of numbers, we’re far from games like Pokémon Go or Clash Royale. So your game doesn’t have to be a “hit” to be profitable.


devcom: all Speakers
avatar for Matej Lančarič

Matej Lančarič

Head of Mobile Marketing, Pixelfederation
Let me just briefly introduce myself, I am mobile marketing enthusiast & I work as a Head of Mobile Marketing at game dev company Pixel Federation, responsible for planning of soft and global marketing launch for our games. My day to day job is also launch, scale and daily management of mobile user acquisition campaigns across free and paid channels: Facebook, Google Adwords & Ad Networks. | | • 4 years of experience managing Facebook campaigns • Blend of creativity and metrics-driven approach to problem solving • Expertise in marketing mobile with good understanding of tracking and analytics • Experience managing substantially large marketing budgets • Passion for mobile games | | Matej is brought to you by Champions of Mobile! | | Champions of Mobile is a new concept under the Nordic Game umbrella, an exclusive series of talks for experienced mobile game developers. With the tagline “Talk is cheap – show me your data!”, Nordic Game is proud of bringing Champions of Mobile speakers to Devcom. | | Learn more... Read More →

developer conference Speakers
avatar for Matej Lančarič

Matej Lančarič

Head of Mobile Marketing, Pixelfederation
Let me just briefly introduce myself, I am mobile marketing enthusiast & I work as a Head of Mobile Marketing at game dev company Pixel Federation, responsible for planning of soft and global marketing launch for our games. My day to day job is also launch, scale and daily management of mobile user acquisition campaigns across free and paid channels: Facebook, Google Adwords & Ad Networks. | | • 4 years of experience managing Facebook campaigns • Blend of creativity and metrics-driven approach to problem solving • Expertise in marketing mobile with good understanding of tracking and analytics • Experience managing substantially large marketing budgets • Passion for mobile games | | Matej is brought to you by Champions of Mobile! | | Champions of Mobile is a new concept under the Nordic Game umbrella, an exclusive series of talks for experienced mobile game developers. With the tagline “Talk is cheap – show me your data!”, Nordic Game is proud of bringing Champions of Mobile speakers to Devcom. | | Learn more... Read More →

Monday August 21, 2017 16:00 - 17:00
[ddc2] Europasaal 1st Floor CONGRESS CENTRE EAST, Congress-Centrum Ost Koelnmesse, Deutz-Mühlheimer Straße 51D – 50679 Cologne
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