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Welcome to the devcom 2017 schedule 
including devcom developer conference, RESPAWN - Gathering of Game Developers, devcom Master Classes & Tutorials, devcom Summits and the gamescom Business & Public Keynotes!

Please find all speakers (including keynotes, master classes, summits and tutorial speakers) on the left hand tab "devcom: All Speakers"

Wednesday, August 23 • 10:00 - 12:00
Master Class: Licensing Deals and How They are Done in 2017

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Licensed intellectual properties have become more popular than ever before with today's rising cost of user acquisition.  This class will feature best practices, actionable guides, and guest speakers who will share their successes and shortcomings when dealing with popular IP.  We will cover a variety of topics such as assessing the value of an IP, building a great "pitch kit" to win IP owners over, contract terms and deal points, and successfully managing the relationship post contract through launch.  Attendees should come prepared to ask questions as we will be able to work through specific scenarios during the class.  All prepared materials (such as whitepapers and guides) for the class will be provided to attendees after the class.

Take Away
Attendees will leave with an in-depth understanding of how to find and acquire IP for their game, what contract terms are essential, and how to manage the on-going relationship with the partner.

audience addressed: Developers and publishers who are currently working with or plan to work with licensed IP in the near future

devcom: all Speakers
avatar for Louis Rene Auclair

Louis Rene Auclair

Chief Marketing Officer, Hibernum
Louis René Auclair, Vice President and Chief Marketing Officer at Hibernum is responsible for marketing and business development. He oversees all developers and publishers relations and plays a major role in the creative design and the Acquisition, Retention, Monetization, and Engagement... Read More →
avatar for Jay Powell

Jay Powell

CEO, The Powell Group
Jay is the Founder and CEO of The Powell Group, a consulting firm specializing in business development and licensing for the game industry. Over the past 20 years, Jay has negotiated and closed countless deals for licensing, development and distribution. With experience as an agent... Read More →

Wednesday August 23, 2017 10:00 - 12:00 CEST
devcom developer lounge - Room 1 (gamescom Hall 4.1.) Hall 4.1., Koelnmesse, Deutz-Mühlheimer Straße 51D – 50679 Cologne