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Welcome to the devcom 2017 schedule 
including devcom developer conference, RESPAWN - Gathering of Game Developers, devcom Master Classes & Tutorials, devcom Summits and the gamescom Business & Public Keynotes!

Please find all speakers (including keynotes, master classes, summits and tutorial speakers) on the left hand tab "devcom: All Speakers"

Monday, August 21 • 15:30 - 16:00
Influencer Marketing in Live Streaming: Reloaded

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Too cumbersome, too granular, too ineffective: How to deal with a new media class of micro influencers in Live Streaming? This lecture by Marc Fuehnen, CEO of loots, explores the shift from traditional influencer marketing to data- and performance-driven approaches in Live Streaming.

This covers: 

  • Acquisition 
  • Campaigning 
  • Measurement 
  • Performance Analysis 
  • Retention 

This talk covers the width of marketing approaches in Live Streaming today, gives hands-on best practice examples and offers surprising insights into the inner workings of Twitch,YouTube Gaming, Mixer and Facebook Live. 


devcom: all Speakers
avatar for Marc Fühnen

Marc Fühnen

CEO, loots
loots is a Berlin-based start-up that develops a new monetization model for micro influencers in live streaming, the goal is to introduce automation and measurable results to the world of influencer marketing and sponsorships. It is available for streamers on Twitch, YouTube Gaming... Read More →


Monday August 21, 2017 15:30 - 16:00
[ddc5] Northern Conference Room 4th Floor CONGRESS CENTRE EAST, Congress-Centrum Ost Koelnmesse, Deutz-Mühlheimer Straße 51D – 50679 Cologne