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Welcome to the devcom 2017 schedule 
including devcom developer conference, RESPAWN - Gathering of Game Developers, devcom Master Classes & Tutorials, devcom Summits and the gamescom Business & Public Keynotes!

Please find all speakers (including keynotes, master classes, summits and tutorial speakers) on the left hand tab "devcom: All Speakers"

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Monday, August 21 • 15:30 - 16:00
Influencer Marketing in Live Streaming: Reloaded

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Too cumbersome, too granular, too ineffective: How to deal with a new media class of micro influencers in Live Streaming? This lecture by Marc Fuehnen, CEO of loots, explores the shift from traditional influencer marketing to data- and performance-driven approaches in Live Streaming.

This covers: 

  • Acquisition 
  • Campaigning 
  • Measurement 
  • Performance Analysis 
  • Retention 

This talk covers the width of marketing approaches in Live Streaming today, gives hands-on best practice examples and offers surprising insights into the inner workings of Twitch,YouTube Gaming, Mixer and Facebook Live. 


devcom: all Speakers
avatar for Marc Fühnen

Marc Fühnen

CEO, loots
loots is a Berlin-based start-up that develops a new monetization model for micro influencers in live streaming, the goal is to introduce automation and measurable results to the world of influencer marketing and sponsorships. | | It is available for streamers on Twitch, YouTub... Read More →


Monday August 21, 2017 15:30 - 16:00
[ddc5] Northern Conference Room 4th Floor CONGRESS CENTRE EAST, Congress-Centrum Ost Koelnmesse, Deutz-Mühlheimer Straße 51D – 50679 Cologne