devcom 2017

The market for games and related services has grown immensely over the past years. Mobile gaming alone is a global 30+bn industry which will continue to grow and is already even bigger than console. In his talk, founder and CEO Hendrik Klindworth shows that the most successful companies in this highly competitive market are those who truly understand how to run games as a service and put extreme focus on delivering the best high quality and in-depth game experience to their players. Being a market leader for online games for 14 years, InnoGames entered the mobile games sphere in 2012 and tackled various challenges on their transition from browser games to mobile-only products. The talk stresses the importance of high performing Marketing and Analytics teams as well as attention to detail, smart investments, continuous testing and innovative features to ensure the long-term motivation of players. It also shows the challenges of being an attractive employer for both young experts and senior leaders.