devcom 2017

Description:
In October 2016 we launched our Kickstarter campaign for Lost Ember without a significant track record or any kind of community before we started promoting our campaign. After about 48 hours we reached our funding goal of 100,000€ and ended the campaign with almost 340,000€, making Lost Ember Germany's second most successful crowdfunding campaign for a game. I will talk about how we prepared the campaign months before the actual launch, built our community from scratch, and got international press and influencers to talk about and work with us, as well as share some insights about what it entails to manage a crowdfunding campaign, what ups and downs we went through, and what we learned in doing so.

Take Away
Ideas and advice on how to promote and manage a crowdfunding campaign as well as some general indie marketing advice.

Audience Adressed: Mainly indie developers or students without an existing audience, but generally anyone thinking about crowdfuning a project