devcom 2017

Description:
A relatively small group—tiny, really—of dedicated customers often generates an unexpectedly large percentage of total revenue for a mobile app or game. Who are the members of this group, and how can you better engage them? More importantly, how do you encourage others to join the ranks of these "power-users"? As an app publisher, Amazon has a unique perspective on power-users in aggregate. Here we share observations and data from our appstore on what game design is currently working best to cultivate new and existing power-users, keeping them engaged, and maximizing their revenue potential.

Take Away
When they leave this presentation, developers will have a list of specific game mechnaics that have proven to be attractive to these valuable users, and some general suggestions on marketing to them

Audience Adressed: Indie game designers