Loading…
This event has ended. Visit the official site or create your own event on Sched.

Welcome to the devcom 2017 schedule 
including devcom developer conference, RESPAWN - Gathering of Game Developers, devcom Master Classes & Tutorials, devcom Summits and the gamescom Business & Public Keynotes!

Please find all speakers (including keynotes, master classes, summits and tutorial speakers) on the left hand tab "devcom: All Speakers"

Back To Schedule
Monday, August 21 • 16:00 - 17:00
Understanding Power Users and How to Attract Them

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Feedback form is now closed.
Description:
A relatively small group—tiny, really—of dedicated customers often generates an unexpectedly large percentage of total revenue for a mobile app or game. Who are the members of this group, and how can you better engage them? More importantly, how do you encourage others to join the ranks of these "power-users"? As an app publisher, Amazon has a unique perspective on power-users in aggregate. Here we share observations and data from our appstore on what game design is currently working best to cultivate new and existing power-users, keeping them engaged, and maximizing their revenue potential.

Take Away
When they leave this presentation, developers will have a list of specific game mechnaics that have proven to be attractive to these valuable users, and some general suggestions on marketing to them

Audience Adressed: Indie game designers
devcom: all Speakers
avatar for Mike Hines

Mike Hines

Developer Evangelist, Amazon
Mike Hines is a recovering serial entrepreneur, and is currently a Developer Evangelist for the Amazon Appstore. An advocate for getting more developers over the app poverty line, Mike is on a continuing mission to find out and share what currently is and isn’t working in mobile... Read More →

Respawn Speakers
avatar for Mike Hines

Mike Hines

Developer Evangelist, Amazon
Mike Hines is a recovering serial entrepreneur, and is currently a Developer Evangelist for the Amazon Appstore. An advocate for getting more developers over the app poverty line, Mike is on a continuing mission to find out and share what currently is and isn’t working in mobile... Read More →

Monday August 21, 2017 16:00 - 17:00 CEST
[RSP] Channel 1 - Ferris Wheel Stage 4th Floor CONGRESS CENTRE EAST Congress-Centrum Ost Koelnmesse Deutz-Mühlheimer Straße 51 D – 50679 Cologne
  Game Design   PR & Marketing & Communication