devcom 2017

Description:
In 2015 Imperia Online won 14th place for revenue growth of 592% in Central Europe. Our succes was build on multiple pillars, but the major part was that our sales was tripled by a few small tricks on the payment page. We learned all of them from Dan Ariely's theory of Irrational Thinking. I will do a disection of his book, showing examples how and what we try to implement from the theory, how we failed, and how we succeeded. I will demostrate the power of nourological science and how we can use it in our favour, from a business prespective.

Take Away
The attendees will learn how to hack players' brains and manipulate their decisions on buying. After the session, attendees will be able to control their customers’ choices.

Audience Adressed: Everyone using free-to-play