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Welcome to the devcom 2017 schedule 
including devcom developer conference, RESPAWN - Gathering of Game Developers, devcom Master Classes & Tutorials, devcom Summits and the gamescom Business & Public Keynotes!

Please find all speakers (including keynotes, master classes, summits and tutorial speakers) on the left hand tab "devcom: All Speakers"

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Sunday, August 20 • 16:00 - 17:00
Hacking the Human Brain. Irrational Thinking 101

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In 2015 Imperia Online won 14th place for revenue growth of 592% in Central Europe. Our succes was build on multiple pillars, but the major part was that our sales was tripled by a few small tricks on the payment page. We learned all of them from Dan Ariely's theory of Irrational Thinking. I will do a disection of his book, showing examples how and what we try to implement from the theory, how we failed, and how we succeeded. I will demostrate the power of nourological science and how we can use it in our favour, from a business prespective.

Take Away
The attendees will learn how to hack players' brains and manipulate their decisions on buying. After the session, attendees will be able to control their customers’ choices.

Audience Adressed: Everyone using free-to-play

Sunday August 20, 2017 16:00 - 17:00
[ddc1] Offenbachsaal 1st Floor CONGRESS CENTRE EAST, Congress-Centrum Ost Koelnmesse, Deutz-Mühlheimer Straße 51D – 50679 Cologne